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Acura MDX - Great Imagery for Safety
This Acura MDX SUV ad ran in on the back page of the Sunday New York Times Magazine. I love the imagery and the concept of using human cutouts in dense packing foam to communicate how safe the MDX is. The reader immediately gets it and doesn't need to read the copy to understand what this ad is all about -- great passenger safety. Of course reading the copy provides some details on the MDX's safety features and 5-start crash-safety rating, and they're able to get that point across without a ton of verbiage or legalese.
Very effective. |
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