It’s surprising how many people think that marketing is just about advertising, brochures and maybe PR. Others think it’s just about the “4 P’s”: Product, Price, Place, and Promotion. In reality, smart marketing starts long before you actually have a product to sell and it doesn’t stop once the sale is made.
Every company large and small does some level of marketing today, but it’s surprising how few actually have a real strategic marketing plan in place to direct those efforts in the most effective way. Instead, they spend money on various tactical activities in the hope that they will help the business and “because that’s the way we’ve always done it”. Sometimes those efforts work, sometimes they don’t. And even if they do seem to be working, are they generating the best return on your investments of marketing time and money?
Advertising, branding, promotion, media relations, marketing collateral, direct response, channel, internal communications, events, research, sponsorships, search engine marketing, social networking … these are all part of the marketing mix. Every discipline might not all apply to your specific business but chances are that you would benefit from a smarter mix than you are using today.
Communications · Positioning · Messaging · Branding · Advertising · Public Relations · Crisis Communications · Spokesperson and Public Speaker
Product Marketing · Product Management · Market Analysis and Definition · Channel Marketing · Field Marketing · Search Engine Marketing and Optimization (SEM/SEO)
Vertical Market Expertise
Digital Media · Digital Entertainment · IPTV · Internet Video · Web Services/SaaS · Cable & Telecommunications · Broadband Services · Media & Entertainment · Financial Services
Drop us a line for a free, no-obligation, initial consultation to see how CMO Services can help you take your marketing to the next level.
