My Story

Hi there! I'm Katharina, and my 15+ year career journey has been all about igniting innovation and sparking game-changing growth in the strategic communications and enterprise technology. I thrive on operating at the vibrant intersection of disruptive tech and executive vision.

I am especially passionate about using this experience to help brilliant Japanese corporations take their world-class ideas and energy global. I specialize in overcoming the unique cultural and strategic hurdles they face, ensuring their expansion is seamless, impactful, and fast.

Maganto Azul is the embodiment of my approach: it’s where we blend the expansive, unfiltered Blue-Sky thinking (Azul) with the "Deep Well" (Maganto) of over 15 years of rigorous insight. Before launching this venture, I spent time in roles such as Program Manager, Marketing Manager, Marketing Alliance Manager, CMO & CSO, Podcaster and AI Brand Awareness Expert, where my focus was always on dissolving organizational riddles and challenging old ways of thinking.

Today, my mission is simple: to bring that fresh energy to your team. Let's simplify the strategic chaos, challenge those ingrained norms, and accelerate your brand's presence, particularly in the exciting world of AI brand awareness. I believe that the most profound, world-changing solutions are often hidden right under the surface—we just need to dig a little deeper together!

Some more insights

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My Expertise

My 10+ years at Fujitsu. As a Marketing Expert and Program Manager there, I learned how to decode, translate, and adapt the most successful—often Japanese—strategies so they can work anywhere in the world. My goal: to make your complex success models scalable.

Your Markets: Expanding Out of Japan

My focus is on guiding Japanese companies through their expansion out of Japan into new international markets. We make your market entries successful.

I provide targeted support for establishing a foothold in strategically important key markets worldwide—from complex regions to individual targets you plan to conquer next.

Leadership Meets Tech Giants

My global strategy competence is built on real-world leadership experience:

C-Level Leadership: Former CMO & CSO at FASIHI GmbH, and CMO and Communications Lead at BASF Digital Site Services.

Partner Strategy: Expertise gained from key projects as Program Manager and Partner Marketing Manager for SAP, Microsoft, and Intel.

Your Advantage: On-Demand Transformation

Today, you can book me and my expert network On-Demand. As a nominated AI Expert for Brand and Culture, I show you how to connect technology and foresight. I deliver Keynotes and produce Podcasts to inspire you and your teams.

Our Space

CMO Services and the Maganto Azul Initiative thrives in a cozy remote studio in South Europe, Mallorca, where ideas from all walks of life come alive.

Hours

Mon-Fri 9-5